Assignment 9A- Testing the Hypothesis, Part 2

Testing Different Parts of the Market

• Who: So through my interview, I easily was able to identify groups that were not inside my market. The main group outside of my market are individuals who do not own scooters, mopeds, or even a motorcycle. The market for scooter locks is limited to owners of them or future owners of them. Two of my interviewees were college students who relied on their friends for transportation. While they thought the product was a good idea, they weren’t concerned about the issue because it did not directly affect them, unless they no longer got rides anymore. They thought it was a good product for others, but did not see a need themselves. 

• My first interviewee brought up a point that I had not thought of before. Scooter owners who live in houses with garages feel that their property is more secure. They can have cameras and protect their property by themselves. Before, I was mostly thinking of students on campus who live in apartment complexes and utilize street parking.
• One interviewee identified college town as a large market. They also attributed that when they traveled in Europe, there were thousands of scooters that they saw. So, they expected that there would also be a market is other places around the world.
• What: One interviewee agreed that this product would definitely help scooter owners that are currently not doing anything to protect their scooter against theft. However, as mentioned in other posts, they did believe that thieves will always steal that there will never be a full-proof anti-theft system.
• Why: I don’t think the need is any different than before. I always identified that the main market would be placed with a high concentration of scooters. However, the perspective of the house owning interviewee with a garage gave me a new point to consider. 

	Inside the Boundary	Outside the Boundary
Who	Scooter owners who do not have lock systems Scooter owners who do not think their locks are adequate Scooter owners in college towns: specifically in apartments/ street parking	Some homeowners with garages  Non- scooter owners Scooter owners who think their lock is adequate
What	To helo reduce scooter theft To be able to track stolen scooters	To completely eliminate theft To completely take responsibility away from scooter owner
Why	Improper locks Being too trusting of others Locks do not include trackers Current locks only help with one method of stealing