Assignment 18A-Create a Custom Avatar

            My product can be sold to businesses or individuals, but I have the perfect customer avatar of an individual envisioned. The reasoning being, the customer avatar is me and all the girls that surround me. 

            She is 18 or 19 years old and is going to college for her first year. She is from anywhere in Florida, most likely Boca or Tampa. She came to the University of Florida knowing a lot of people, but eager to make new friends. She goes through the week and a half long Panhellenic Recruitment process. She joins a different sorority than all of her friends. She is very outgoing and immediately makes a bunch of friends with the girls in her pledge class and older girls. She just moved from an on-campus dorm from summer to a nicer one further away from classes. She assumed it would not be an issue because she was already acclimated from summer. The first day of the fall semester rolls around and she is shocked by the thousands of more people that surround her compared to summer. She notices that her class schedule is harder and her classes are further apart. She needs a solution of how to make it across campus in the fifteen minutes between blocks. 

            She drives a white Jeep Wrangler, but having it at school does not help her. She likes being with friends, any social outing, tanning, and playing with dogs. Her favorite shows range from the Bachelor to 90210 and love binge-watching series with her sisters. She cannot wait for the many date functions and events that her sorority will hold for the year. She also wants to get involved in the many clubs that the business school has to offer. 

            She notices that all of her sisters and a lot of people on campus have scooters. She thinks that her parents will never let her get one because they are dangerous, expensive, and can easily be stolen. She figures if she tells them that she will wear a helmet, help pay for it, and find a way to prevent theft they will get in. Her main goal is to get a Violet Buddy Scooter and be able to put her Greek letters on the side of it. 

What do I have in common with her?  I basically described myself in this post. I am a first-year student that is involved in Greek life. I never thought I would get a scooter until I realized how big of a trend it was and how many people actually had them. I did change things like where I was from and what I like to do to be more representative of other people.

I don’t think this is a coincidence. No. I think I came up with the scooter lock idea originally because I had just purchased a scooter a month before and my friend in my sorority had just gotten hers stolen. I think people tend to address issues that affect them personally.